The Challenge
Promote women's sexual reproductive health and save the planet.
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A LITTLE BACKGROUND
The Case for Her, a philanthropic investment portfolio addressing key women’s health issues, teams up with Project Drawdown, the world’s leading resource for climate solutions, to address how climate and social systems are profoundly connected, and how those connections open up solutions that are often overlooked.
THE HARD TRUTH
Just 100 companies make up the combined source of more than 70% of the world’s CO2 emissions. CO2 emissions have been scientifically linked to climate extremes, such as droughts, floods, and extreme temperatures, which threaten the livelihoods of communities worldwide especially those of third world nations.
THE EVEN HARDER TRUTH
Women in these third-world households are disproportionately affected by these hazards being the primary source of caregiving and in some cases labor. This means these women are the first to battle the aftermath of climate-created natural disasters, which takes a significant toll on their health.
THE OPPORTUNITY
Bring awareness of the interconnectivity between gender inequality and Earth’s climate to the forefront through a campaign that is not only relatable for people who identify as women but will be enlightening and extremely hard to ignore by those who do not.
the campaign
DISASTERS DISCRIMINATE.
The interconnectivity of
gender inequality and climate change
THE GOAL
To prevent gender disparities from further deepening, our campaign
Disasters Discriminate confronts an unjust system that has been focused on hierarchy, control, exploitation, and patriarchy, and spreads awareness to the public that carbon is not gender-neutral, pushing the public to petition for climate equality and social justice economic solutions.
A CLOSER LOOK
front of the bill
back of the bill
More designs
Take a look at this short clip showing how this campaign will be activated.
PROJECT TYPE
Team Project
THE TEAM
MY ROLE
Creative management Secondary Research
Strategy development
Concepting