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The Challenge

Promote women's sexual reproductive health and save the planet.

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A LITTLE BACKGROUND

The Case for Her, a philanthropic investment portfolio addressing key women’s health issues, teams up with Project Drawdown, the world’s leading resource for climate solutions, to address how climate and social systems are profoundly connected, and how those connections open up solutions that are often overlooked.

THE HARD TRUTH

Just 100 companies make up the combined source of more than 70% of the world’s CO2 emissions. CO2 emissions have been scientifically linked to climate extremes, such as droughts, floods, and extreme temperatures, which threaten the livelihoods of communities worldwide especially those of third world nations.

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THE EVEN HARDER TRUTH

Women in these third-world households are disproportionately affected by these hazards being the primary source of caregiving and in some cases labor. This means these women are the first to battle the aftermath of climate-created natural disasters, which takes a significant toll on their health.

THE OPPORTUNITY

Bring awareness of the interconnectivity between gender inequality and Earth’s climate to the forefront through a campaign that is not only relatable for people who identify as women but will be enlightening and extremely hard to ignore by those who do not.

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the campaign

DISASTERS DISCRIMINATE.

The interconnectivity of

gender inequality and climate change

THE GOAL

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To prevent gender disparities from further deepening, our campaign

Disasters Discriminate confronts an unjust system that has been focused on hierarchy, control, exploitation, and patriarchy, and spreads awareness to the public that carbon is not gender-neutral, pushing the public to petition for climate equality and social justice economic solutions.

A CLOSER LOOK

front of the bill

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back of the bill

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More designs

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Take a look at this short clip showing how this campaign will be activated.

PROJECT TYPE

Team Project

THE TEAM

Matthew Allison, XD

Patrick "Dunny" Dunegan, ST

Cara Wolder, AD & CW

MY ROLE

Creative management Secondary Research

Strategy development

Concepting